I worked on these Riverwood Healthcare pieces as a designer at Framework (formerly The Johnson Group).
The first Riverwood assignment I had was making edits to this existing Prenatal Class Schedule. It needed the headline changed (copy provided) and image replaced (I chose from a selection of purchased stock), as well as a copy update and new dates (provided). I updated the existing InDesign file and once approved internally and by the client I collected and exported the final files including print ready pdf so they could work with their printer to have these printed to include in a welcome packet to expecting mothers.
Front Cover
Now, being more familiar with their brand, I was asked to design their new Birthing Center brochure. I was provided the copy and ideal page breakdown. I was given access to the previous branded work we had done for them which allowed me to really grasp the text styling, layout details, and photo style/framing that would be cohesive with their established style guidelines. I selected the photos from a large folder of current on-brand photos from their recent photoshoot. After a few rounds of internal changes and approval with our art director it was sent to the client and within a few rounds of minimal changes it was approved and collected for them to send to their printer.
Interior spreads and back cover.
After working on the brochure, I was given the task of making a commercial also advertising their updated Birthing Center. They provided the voiceover and I chose the stock music and used the same photos we featured in the printed brochure. This was created using Adobe After Effects.